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Amsterdam, September 12, 2025 – GVM (Great Video Maker) made a spectacular debut at IBC2025, the world’s most influential broadcast and film event, showcasing its brand-new flagship Reign Series, the portable and efficient AIO All-in-One Series, and the innovative Flathead Series of professional lighting fixtures. GVM comprehensively presented its latest achievements in professional video and photography … Read more

Podcast background lighting is crucial for enhancing video quality, creating a professional image, boosting viewer engagement, and strengthening brand identity. In today’s highly visual world, a captivating visual backdrop can instantly grab your audience’s attention and draw them deeper into your content. Hey there, fellow creators! I’m Chloe Jenkins, a full-time content creator who’s navigated the … Read more

I. Introduction: Why Understanding Video Lighting Parameters is Crucial for Buying Lights As a professional filmmaker and videographer, mastering your craft goes far beyond mere shooting techniques. A deep understanding of essential video lighting parameters—CRI, TLCI, and CCT—is equally crucial, given their profound impact on the color fidelity of both still photographs and, especially, video … Read more

I’m incredibly honored to be invited by GVM to share my photography insights with you all. I’m Nicole Hart, a photographer from the beautiful Pacific Northwest. In 2025, my little business, Nicole Hart Photography, will be celebrating its 13th year! It all started with an unexpected Christmas gift – my first “big girl” camera. Like many moms, my … Read more

In today’s rapidly evolving visual content landscape, lighting plays a pivotal role in every facet of creation, from film production, television broadcasting, and live streaming to commercial photography and product advertising. It not only shapes the mood and atmosphere of a scene but also accurately renders colors and elevates overall visual quality. Among the myriad … Read more

Every great film begins with a story — not just the one on screen, but the one behind the camera. In the making of Just Call Her, cinematographer Charles Schner turned light into a narrative force, shaping every frame with emotion, texture, and precision. At the heart of his creative process stood a series of advanced lighting … Read more

Introduction: Your Path to Professional Lighting, Without the Pro Price Tag Dreaming of producing high-quality video or stunning photography, but find the cost of professional LED lights daunting? You’re not alone. Top-tier professional LED lights often come with a hefty price tag, making them seem out of reach for independent creators, small studios, or those … Read more

At GVM, we believe that exceptional tools empower limitless creativity, transforming visions into vivid realities. Today, we are proud to feature the story of Liam Chen, a renowned Los Angeles photographer and a dedicated GVM Z100B user. Liam’s journey is a perfect testament to how the GVM Z100B became instrumental in his expansion into professional … Read more

Every time we step into a movie theater, the immersive interplay of light and shadow instantly transports us into the story, leaving us in awe of the powerful visual atmosphere. However, for many budding directors and gaffers just entering the world of filmmaking, mastering this cinematic ambiance, and more critically, navigating the dizzying array of photography … Read more

I’ll never forget a shoot last summer that was nothing short of a heavy lighting nightmare. I’d booked a gig for a new cafe, needing to capture promotional videos and a few product shots. They wanted a natural, warm, yet cinematic vibe. My immediate thought was to use large, soft light sources, so I packed … Read more